CHECK OUT MY FAVORITE COPYWRITING PROJECTS.
LET’S START WITH SOCIAL MEDIA ADS.
AND LINKEDIN’S ALL ABOUT STRIKING THE RIGHT BALANCE OF PROFESSIONALISM AND APPROACHABILITY.
LET’S MOVE ON TO PAID SEARCH.
(BECAUSE ADVERTISING ON GOOGLE CALLS FOR EQUAL PARTS KEYWORDS AND BRAND VOICE.)
CAN’T FORGET LANDING PAGES & WEBSITE COPY.
AVENOVA - General Audience
This landing page focuses on product benefits that appeal to the Avenova brand’s typical customer.
AVENOVA - Contact Lens Wearers
This landing page focuses on positioning Avenova as the ideal choice for consumers dealing with contact lens-related discomfort.
AVENOVA - False Lash Wearers
This landing page explains why Avenova is beneficial for wearers of false eyelashes and eyelash extensions.
American Public University - AS in Cybersecurity
This page provides a detailed overview of American Public University’s Associate of Science in Cybersecurity program. Headlines and body text are optimized for search engines, based on keywords that were provided to me by the client.
American Military University - AS in Cybersecurity
This page features an SEO-friendly description of the Associate of Science in Cybersecurity program for American Military University (the sister school of American Public University). Copy on this page is tailored to an audience with a military background.